Alexa Chung for Madewell AW/2010

Alexa Chung has been very busy we just can't keep up, what with moving to the States with yummy boyfriend Alex Turner and presenting her own TV show. She has now answered our fashion prayers and designed her very own collection that’s not going to break the bank, phew I hear you all say! I’m sure Alexa has been fighting off an army of fashion labels desperate to get her on their side, however relaxed and easy going Madewell have bagged the beautiful lady.

When celebrities venture over to the fashion designing side they tend to reproduce replicas of their wardrobes (think Kate Moss for Topshop). Alexa Chungs collaboration definitely has the ‘Alexa’ feel…… not that we’re complaining, here at Sip towers we heart her style.

Chung presented her AW/2010 collection at the Bowery Hotel, New York to a close knit audience. Pixie Geldof showed her support modeling the collection and friend Daisy Lowe was also spotted at the event. The Enid Blyton, British boarding school inspired collection will be available in Madewell stores and online at madewell1937.com in late August 2010. Such a long wait, how are we going to contain ourselves!

 Check out the below pics and get your shopping list and pennies ready and waiting!